Land’s End

Platforms:
TikTok, Twitter (x)

Role:
Lead copywriter for the Land’s End social media team

Our goal was to make Land’s End fashion feel accessible and multi-generational. We used Twitter to engage with a younger audience by playing with relatable gifs, memes, polls and quizzes. TikTok was a fun challenge as we attempted to bridge the gap between younger and older generations, showing audiences how versatile the clothing is.

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Chosen Foods

Woodbridge Wine