Duracell
Platforms:
Instagram, Meta
Role:
Copywriter, Creator
The Duracell creative team asked me to ideate and create content for the Spanish Grand Prix, as Duracell was sponsoring Williams Racing F1 team. The task was to gamify social media content in order to promote high engagement and build excitement for the race.
Spanish Grand Prix, gamified.
The Ask: Make it fun. Make it engaging. Position Duracell as the go-to battery choice.