Daniel Lubetzky

Writing for a personal brand is very different from writing for a corporate brand. Daniel Lubetzky, known for creating KIND Bars and his appearance on Shark Tank, is a businessman, philanthropist and overall good human being. 

Being tasked with writing for such an impressive individual was a fun challenge. I took inspiration from and scripted most of our content by pulling direct quotes from Daniel’s numerous interviews and podcasts. Our awesomely talented artists created the visual magic you see here.