Thomas & Friends

Platforms:
Instagram, TikTok, Meta

Role:
Lead copywriter for the Thomas & Friends social media team

Our objective was to drive toy sales, increase brand awareness on social, and push traffic to the Thomas & Friends animated show on Netflix and YouTube.

I was with this account from the very beginning of the onboarding process: providing the client with SEO consulting and strategies, Social Media Optimization best practices, and Tone of Voice workshops to master their new voice on social.

This was a very special account, as we created content to connect with parents on 2 different levels: the nostalgia factor of being a kid who loved Thomas the Tank Engine, and being a parent who wants to share their love of Thomas the Tank Engine with their kids.

I am extremely proud to have been an integral part of the success of Thomas & Friends and preserving their legacy.

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