I was part of the team who created proposals and mock content to win RayBan/Meta’s business for VaynerMedia and help them launch their new product, the RayBan/Meta Smart Glasses.

I helped create Reactive pieces for this client by writing original scripts showcasing the product features while speaking directly to certain niche audiences. In these examples, we noticed the KPop audience, specifically, NewJeans fans, were reacting to a previous piece of content. I was tasked with concepting and writing scripts that speak directly to NewJeans and KPop fans showcasing the product features through a KPop lens.